They -- Ticketmaster etc. -- don't price to sell out anymore, they price to maximize revenue... THEIR revenue, basically by "scalping" for themselves, for whatever the market will bear. Price very high... on something like this. Watch what's happening, and adjust accordingly... with the help of algorithms.
Makes for a little weirdness. On their site it looks like there's no or almost no seats left at standard price in Section X one day... everything else is a marked-up ticket. But a few days later there are more standard price seats available there again. They just moved some that weren't moving as part of pricier "special packages," back down to standard price. In the interim they had the advantage of the illusion of scarcity for standard price seats. Very clever/sneaky stuff! If you have the time and interest it can be even kinda fun to explore the seat map and figure out to maybe work it more than it works you. (Due to Mick's cardiac issue-caused rescheduling last year we could get refunds, and over the course of weeks in that additionally fluid ticket market I upgraded twice, ultimately deciding, what the hell, moving all the way into the Pit.)
Looks like the modern ticket pricing and selling tech does pretty well for them, and the big bands. As for us, it means high prices, but people who really want to see a band can. It's at a cost, but without having to go the dicier route of buying from a scalper and worrying about tickets being counterfeit.
This btw is not to say people don't still try to capitalize on buying and reselling tickets... they do. Ticketmaster and Stubhub will post and handle your speculation for you, for a fee. But the venue and Ticketmaster itself are managing their own product so they still have tickets to sell, too, so you're playing against sort of a better organized, smarter, in-house "scalper," in a sense.
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