as ProfessorGAC says, to appeal more directly to emotional reactions with truth without having the advantage the Republicans do of employing enraging lies.
A huge advantage propagandists have in appealing to conservatives is that their brains process information through their emotional center for reaction before sending it on for cognitive analysis. Liberals "think" first, evaluating new input on its own and against their funds of knowledge, more likely to identify and be repelled by lies, before sending the results on for emotional reaction.
That's the way it is (and thank goodness for liberals!), but Lakoff has some big tips for working with the "disadvantages" of communicating with relatively intelligent and truth-oriented voters. He's written books on it but is also contributing through social media.
First we need to understand what they're doing:
NBC needs this reminder:
This goes for ANY political argument, here, on the phone, on other social media:
Lakoff retweet of Steve Schmidt example of
truth that punches to the gut on both left and right. Note the punch words "sick," "poorer," "weak," "divided":
SIGN UP: Btw, a huge part of our failure is that most Democrats feel our principles and values but can't articulate them. The preamble to the Declaration of Independence is a good place to start. In 250 years we haven't changed from,
"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed,..."
That's because these principles resonate with both the liberal gut and the liberal intellect deep seated in Age of Reason/Enlightenment humanist-based ideology. Conservatives do not have a similar intellectual foundation for an ideology; instead they have gut reactions originating from fear of change and what is different that are easily manipulated to turn them against not just us but themselves
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