Biz owner posts her family's taco night as "wetback wednesday", gets immediate lesson from internet [View all]

[Demovictory9]

https://morningchalkup.com/2020/05/17/unbroken-designs-ceos-racial-slur-ignites-social-media-firestorm/



Last Wednesday, the owner of Unbroken Designs, Jennifer Rando, a fitness gear and apparel manufacturer, posted a racial slur in an Instagram story igniting a firestorm of angry reactions from those associated with the brand as well as members of the fitness community and beyond. The slur “Wetback Wednesday” and a stylized Mexican man holding a sombrero were posted along with an image of Rando’s two kids eating tacos.

The initial fallout was swift. By Thursday morning, reactions to the situation intensified, as some followers had screenshotted and circulated the post. The post made it’s way onto the CrossFit subreddit under the title, “Get to know the brands you’re buying from…owner of Unbroken Designs knowingly made derogatory remark in her story.” The Reddit post has since garnered nearly 200 mostly negative comments.

By Thursday afternoon, Rando had issued a video apology, which was deleted after being blasted as disingenuous in the comments.
In the video, she says: “Yesterday I posted a photo of my kids eating tacos that included a derogatory comment, while I knew that the comment had negative connotations, I didn’t realize how offensive it was, which I learned very quickly.”
She continued, “I’m sorry. I’m a white girl. I don’t know what oppression is…I didn’t mean anything by posting that comment, and yeah, I’m a product of white privilege.”
“This is not a reflection on Unbroken Designs, it’s not a reflection on my kids, it’s not a reflection on how I’m raising my kids…this is a reflection on me and a really bad judgment call,” she said.

What they’re saying: “For a public figure and owner of a well-known CrossFit brand, she should be a better role model or get out of the business that promotes ‘community,” wrote Riki Tyminski, a third-generation Mexican-American athlete who has worked with Unbroken Designs in the past as a model/brand ambassador and as recently as March 30, was hired by the company to write a blog post about quarantine nutrition.