General Discussion
In reply to the discussion: 'I want you to see what a s***show America is': Frank Luntz warns the UK [View all]chia
(2,244 posts)Contrasting Words
Often we search hard for words to help us define our opponents. Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and their party.
decay
failure (fail)
collapse(ing)
deeper
crisis
urgent(cy)
destructive
destroy
sick
pathetic
lie
liberal
they/them
unionized bureaucracy
compassion is not enough
betray
consequences
limit(s)
shallow
traitors
sensationalists
endanger
coercion
hypocrisy
radical
threaten
devour
waste
corruption
incompetent
permissive attitudes
destructive
impose
self-serving
greed
ideological
insecure
anti-(issue): flag, family, child, jobs
pessimistic
excuses
intolerant
stagnation
welfare
corrupt
selfish
insensitive
status quo
mandate(s)
taxes
spend(ing)
shame
disgrace
punish (poor
)
bizarre
cynicism
cheat
steal
abuse of power
machine
bosses
obsolete
criminal rights
red tape
patronage
https://fair.org/home/language-a-key-mechanism-of-control/