General Discussion

haele

(15,383 posts)

3. It's marketing. The reasons things sell for $9.99 or $19.99.

Reply to Stinky The Clown (Original post)

Tue Jan 24, 2023, 10:12 PM

Jan 2023

In American currency, there are cultural "steps" in which a purchaser will pause for a moment to consider if they're getting a deal.
Americans love deals.
So, $19 sounds like a "deal" when one would normally expect to pay $20. The charity is more likely to get donations at $19 (especially with internet/online donations) than they would at $20.
It's not nefarious or anything, simple psychology.

Haele

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What's the magic in $19 per month? [View all] Stinky The Clown Jan 2023 OP

Not sure, but Mike Huckabee wants $25 a month House of Roberts Jan 2023 #1

Mike gets a bigger cut. Sneederbunk Jan 2023 #8

Mike needs to make up BlueIdaho Jan 2023 #10

Gotta be some marketing theory... Wounded Bear Jan 2023 #2

It's marketing. The reasons things sell for $9.99 or $19.99. haele Jan 2023 #3

I heard this idea when I was a kid Marthe48 Jan 2023 #6

Honestly, I didn't think it was at all nefarious. Stinky The Clown Jan 2023 #7

Yep... Somehow $99.99 Sounds More Appealing Than $100.00 GGoss Jan 2023 #16

I think I have read that studies have shown Mr.Bill Jan 2023 #4

This. It's a mental breaking point. Ferrets are Cool Jan 2023 #13

It's not $20? Rebl2 Jan 2023 #5

I have no idea what you're talking about. brooklynite Jan 2023 #9

Watch the infomercials. Not only charities Mr.Bill Jan 2023 #14

Sorry. I haven't seen that pricing for anything in particular. brooklynite Jan 2023 #17

Count yourself among the fortunate. Mr.Bill Jan 2023 #18

It's just 63 cents a day ornotna Jan 2023 #11

I am so sick of those commercials MiniMe Jan 2023 #12

Not too much but not too little is my guess... Raine Jan 2023 #15