Ok....I've said this here for YEARS beginning in 2001...

[NullTuples]

99. The point isn't always to "hurt" the company financially

Often the point of boycott may simply be to get people aware of bad, evil and immoral corporate behavior (or political bad behavior, as the case may be).

But also, many people who boycott do so primarily for the very practical reason that they don't want their hard-earned money funding the company's (or state's) harmful behaviors.

It's a matter of personal morality and attempting to express consistent values where possible in life. For instance, I am not about to fund my own demise by adding to the profits and popularity - by however small an amount - a company that supports such efforts, like Chick-Fil-A. Or states where politicians stay in office in based on ginning up rhetoric with the sole purpose of erasing my family from public life in America through bigotry.