'The Champagne of Beers' leaves French producers frothing [View all]
BRUSSELS (AP) — The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.
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The Comité Champagne asked for the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin “Champagne.”
The consignment was intercepted in the Belgian port of Antwerp in early February, a spokesperson at the Belgian Customs Administration said on Friday, and was destined for Germany.
Molson Coors Beverage Co., which owns the Miller High Life brand, does not currently export it to the EU, and Belgian customs declined to say who had ordered the beers.
https://apnews.com/article/champagne-beer-intellectual-property-belgium-miller-09f27ee4a921c66e9605893c51fb9b91
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