Bud Light Plummets To 14th Place Among Beers As Anheuser-Busch CEO Pleads For Consumers To Think Of [View all]
The 65,000 Employees Impacted By Boycotts
As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.
A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success.
Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.
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Alissa Heinerscheid, the first woman to lead Bud Light in the brand's 40-year history, faced significant backlash from consumers following her collaboration with Mulvaney to expand the brand's reach. Her comments about the brand being "out of touch" and in need of a makeover further fueled the controversy. As a result, Heinerscheid, along with Anheuser-Busch's global Vice President of Marketing Daniel Blake, was placed on administrative leave.
Link https://www.benzinga.com/news/23/07/33172117/bud-light-plummets-to-14th-place-among-beers-as-anheuser-busch-ceo-pleads-for-consumers-to-think-of
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Stuff like this shows how far we've got to go yet to end idiocy of the general public.
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