General Discussion

Johonny

(25,302 posts)

30. It shows exactly why their marketing was correct

Tue Jul 11, 2023, 09:11 AM

Jul 2023

Bud lite was losing sales status before any of this happened. They needed to try to broaden the appeal. It's pretty obvious they had become too narrow a niche brand. Unfortunately their attempts at broadening their appeal angered their narrowing costumer base. But the fact such a narrow base could so significantly hurt their sales, demonstrates how far they'd fallen as a brand prior to this year.

The most obvious thing is the company needs A) better products B) better marketing. It simply can't survive the Mexican import wave as is.

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Highlight:

Bud Light Plummets To 14th Place Among Beers As Anheuser-Busch CEO Pleads For Consumers To Think Of [View all] nightwing1240 Jul 2023 OP

How fickle is "image... Several times a month I drive by a nearby A-B faciilty hlthe2b Jul 2023 #1

They should put beer in quotation marks when discussing America's favorite beers Mysterian Jul 2023 #2

Nah, we have one of the most vibrant micro-brewery cultures in the world. hlthe2b Jul 2023 #3

Which one is among "America's favorite beers?" Mysterian Jul 2023 #7

The correct terminology would be "best-selling" beers. "Favorite beers" include the best micros hlthe2b Jul 2023 #53

LOL Mysterian Jul 2023 #57

... hlthe2b Jul 2023 #58

Deal with it in your own special way Mysterian Jul 2023 #59

When groceries stock an aisle of local Retrograde Jul 2023 #50

And you have to drink, like, a 12-pack to even get a buzz-on. Aristus Jul 2023 #36

That's a great description. The members of my family* who love Bud Light are indeed alcoholics. Oopsie Daisy Jul 2023 #40

It Will Bounce Back ProfessorGAC Jul 2023 #4

Kid Rock is already buying it back Generic Brad Jul 2023 #5

Figures! ProfessorGAC Jul 2023 #44

I bought a 30-pack the other day Mysterian Jul 2023 #47

Bud and bud light are not good, IMO Buckeyeblue Jul 2023 #6

Having spent time in Canada, our American beer really stinks. Moslon Canadian is sarcasmo Jul 2023 #12

Agree genxlib Jul 2023 #14

Agreed. Wednesdays Jul 2023 #45

Craft beer is the real American beer. Oneironaut Jul 2023 #51

Proof MAGA and Q are en masse a pile of drinkers bucolic_frolic Jul 2023 #8

I never have liked Budweiser and I like a beer Emile Jul 2023 #9

The 10 Worst Beers In The World Goonch Jul 2023 #10

I thought the right hated cancel culture Mr. Sparkle Jul 2023 #11

No they love them some cancel culture. Initech Jul 2023 #49

Maybe instead of caving to the fascists vercetti2021 Jul 2023 #13

That is their real problem! Hermit-The-Prog Jul 2023 #33

"I'm sorry we involved that vile (t-slur). We'll try to work with only bigot-approved people in the Oneironaut Jul 2023 #15

This is a YouGov survey. In terms of actual sales, Bud Light remains number two onenote Jul 2023 #16

Guess who owns melm00se Jul 2023 #19

Not Anheuser-Busch, if that's what you're suggesting. onenote Jul 2023 #25

Bud light should have ran a commercial with their trade mark Bluethroughu Jul 2023 #17

That was the first thing they did Lurker Deluxe Jul 2023 #43

GOP Cancel Culture is as short lived and diaphanous as Conservative Family Values Torchlight Jul 2023 #18

I think it was on it's way down anyway... Hugin Jul 2023 #20

I don't know anything about beer, really moose65 Jul 2023 #21

Faceless corporation pleads for us to think of the workers, or the children, or whatever . . . hatrack Jul 2023 #22

I have always hated the taste and smell of beer DFW Jul 2023 #23

Buried well below the lede... Hugin Jul 2023 #26

It is funny beer drinkers are like sheep. I remember when PBR was the beer nationally, doc03 Jul 2023 #24

Yep... Hugin Jul 2023 #28

I was drinking Coors Light, I tried Corona Light but I couldn't see any reason to pay a doc03 Jul 2023 #29

Guinness is best jonstl08 Jul 2023 #27

It shows exactly why their marketing was correct Johonny Jul 2023 #30

Narrow niche brand? Zeitghost Jul 2023 #39

Am I still allowed to not drink Bud Light because it's lousy beer? brooklynite Jul 2023 #31

Slash the price. These people have no principles. boston bean Jul 2023 #32

It has been damn near free since May Lurker Deluxe Jul 2023 #42

Even at the peak of my alcoholism tazkcmo Jul 2023 #34

Someday, there is going to be hell of a book written on this Showbizkid Jul 2023 #35

Nah, A-B's senior execs did this when they caved and pissed off the rest of us Arazi Jul 2023 #37

I dunno. Were urban hipsters really drinking Bud Light? Showbizkid Jul 2023 #38

Oh definitely not but those hipsters who would have supported AB in solidarity Arazi Jul 2023 #41

Kid Rock can go fuck himself for starting this bullshit. Initech Jul 2023 #52

I'd love to see the marketing analysis/demographics of all this. Duncan Grant Jul 2023 #46

Meanwhile, the guy that started the madness restocks his bar with it. Initech Jul 2023 #48

InBev isn't hurting at all. hunter Jul 2023 #54

June numbers for InBev's US brands- Bud Light Down, Others Up onenote Jul 2023 #55

Bud is not even on my list of options. I'm in Wisconsin Model35mech Jul 2023 #56

This is ForgedCrank Jul 2023 #60