Bud Light Plummets To 14th Place Among Beers As Anheuser-Busch CEO Pleads For Consumers To Think Of

[Lurker Deluxe]

42. It has been damn near free since May

Bud Light has been running coupon specials since Memorial day which refunds almost the full price of the beer.

I was a BL drinker and when all of this first happened I did not give one bit of attention to it. Who cares was my typical response when at the local watering hole and someone commented.

I did not.

Then ...

They came right out and said that the brand was in decline because the drinkers of the beer were, "fratty and out of touch". The company came out and said we are not concerned at all because American BL drinkers are not even 1% of our global sales.

OK. Insult me, fuck you.

Now I do not drink it.

I actually drink a more expensive beer, Flight by Yuengling. Better beer, American made (actually the oldest brewer in America). The watering hole I drink at, where I have known the owners for over a decade, have gone from ordering 12 cases of BL a week to 1 case every 2. Overall sales are not down, the other brands have just picked up. The price has almost nothing to do with it, the commercials are openly mocked when they come on the TV. Straight up pandering, "A classic American" blah blah ...

Beer is beer and it is an acquired taste to begin with. Changing brands is a matter of drinking something different for a couple of weeks. The customer base has changed, it will take a long time for it to change back ... if ever.