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In reply to the discussion: "Go woke and go broke" [View all]

TheProle

(3,892 posts)
6. I hope no one finds it exceedingly upsetting that
Mon Jul 24, 2023, 12:31 PM
Jul 2023

Barbie's numbers owe much more to the nostalgia and Barbie brand than any attempt to combat fascism or sign up for their "woke" card.

Sure, it's been co-opted by both sides because what isn't these days?

Here's the real "magic-formula":


'Barbie' reportedly had a $150 million marketing budget — more than the movie's actual budget

https://www.insider.com/barbie-had-150-million-marketing-budget-2023-7

Barbie seems like good summer fun, but I wouldn't go mapping the attendance to Dem votes.


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