Walmart to pull all ads from Twitter as Elon Musk's website X plunges into crisis [View all]

[Tom of Temecula]

Walmart said on Friday they will no longer be advertising on social media platform X, becoming the latest brand to drop the Elon Musk-owned site. "We aren't advertising on X as we've found other platforms to better reach our customers," a Walmart spokesperson confirmed.

They've become the latest in a series of companies that have dropped X, with the biggest exodus coming after Elon Musk endorsed an antisemitic post in early November.

This latest advertising drama could cost Elon Musk's company a lot more than the $11 million they initially thought was "at risk" due to backlash over antisemitic content.

According to secret documents seen by The New York Times, X might lose "up to $75 million" as over 100 big brands like Airbnb, Amazon, Coca-Cola, Google, Microsoft, Netflix, and Uber have stopped advertising, with "dozens" more thinking about it.

https://www.themirror.com/news/us-news/breaking-walmart-pull-ads-twitter-218155