Did you hear what JD Vance did to his PaPaws favorite recliner?

[NJCher]

17. think of it as a marketing segment

I don't think that those remaining with a couple of marbles rattling around are going to be willingly lied to.

Trump has wrapped up the moron ooops moran vote/market segment.

Think of a pie chart and one slice of that chart is the morans. To that segment, you communicate in the kind of language and ways described by the OP. However, as mahina has pointed out, one loses credibility with the other segments in adopting such strategies. The more educated, psychologically well-adjusted segment of the market will not be attracted to such messages. In other words, to do so is wasting one's time.

What we can do is make the truth and our arguments in vivid, unforgettable language.

There's a real art to that, but it certainly can be done.

Here's an example. When I got my leaf blower ordinance, my fellow activists and I would tell prospective voters that they could drive a Ford F150 from Alaska to Texas and put out the same amount of pollution as their lawn guy does with a gas powered leaf blower in 30-minutes.

When you told a prospective voter that, you could see how they comprehended it and thought about it on their face.

During the debate, Joe had his facts together, but he didn't have them in a format like this, which is vivid and puts a picture in the listener's mind. It requires an effort to get every Democrat to learn to communicate like this. It's not easy, but it is effective. I'd rather see us do this than make up lies, however bizarre and colorful they might be.