The Taylor Swift timing is genius, really [View all]

[EarlG]

The pundits framed this debate as, “Harris isn’t well known, she needs to do more to tell people about herself.”

Swift’s endorsement immediately after the debate received something like 3.5 million likes within an hour. Her message is going to reach millions and millions of people who barely have a passing interest in politics. These people really don’t know who Kamala Harris is.

But in the morning they’ll google her, and the stories that come up will all be about how she dominated Trump, alongside video clips of her smacking him down over and over again.

There couldn’t be a more perfect moment for millions of people to suddenly tune in to the presidential race.