Does a veblen good need to have a physical existence?

[Frasier Balzov]

6. I guess esteem might be pressing the monetization requirement too far?

"Buster saw one of those drones!"

I, Buster, now find myself suddenly in demand as someone who has become involved in the drone craze.

Bennie observes the value rising for Buster.

Bennie now looks up and sees drones too in order to join in the craze.

It's not just the power of suggestion involved. There's some kind of value attached to it, albeit a sociological one.