The national boycott story will be burried today

[Scrivener7]

11. It will, but that almost doesn't matter.

By not buying today, we wanted to show them we could make a difference in their bottom line.

Our success comes when they look at the proceeds from today and see a big dip. They'll definitely notice that.

Anecdotally from DUers observations, today was business as usual in deep red areas, but in other places it seems like very few people were shopping. That will definitely show up as a scary moment for them on their balance sheets and trend lines.

I think it sounds like today was pretty successful.