Can Mamdani's Energetic Campaign Be a Blueprint for Democrats? [View all]
Last Friday evening, Zohran Mamdani, sweaty and grinning, began walking south from the northern tip of Manhattan as part of a final push for votes in New York City’s fiercely contested Democratic mayoral primary.
Mr. Mamdani, a Queens-based progressive state assemblyman, strolled down from Inwood Hill to Battery Park, his campaign shooting video along the way. He hugged a bicyclist. He dapped up a man outside a bodega. He ate a slice of pizza.
In other words, he looked like a normal human being — albeit one who was on a 13-mile walk in the middle of the night.
In the months since their loss to President Trump last November, Democrats have been engaged in a prolonged period of hand-wringing and soul-searching, seeking answers for how to win back the voters who said the party had lost touch with them and catered too much to elites. Strategists and focus-group researchers proposed one seemingly simple fix more often than anything else: Just be yourself.
https://www.nytimes.com/2025/06/26/us/politics/mamdani-campaign-democrats.html
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