General Discussion
In reply to the discussion: The Onion apologizes [View all]Gorp
(716 posts)The lead headline was "HOLY FUCKING SHIT!" with a picture of the towers burning. It also had a direct personal editorial from whoever was the CEO at the time explaining why they had been quiet for so long and why they eventually decided they had to parody the event.
In essence, it made it very clear that they in no way intended to belittle the event, but as parody is what they do, the choice was either to avoid all such events forever or continue doing what they do best and write a piece on it. It is exceptionally rare for The Onion to comment in such a way and this current apology is both warranted and sincere, as was the message in 2001.
There was no satire or humor in the comment currently in question - it was simply wrong. That's exactly what the apology says and without any "if" qualifiers. Your question is a good one and I'm sure it is difficult for anyone at The Onion to come off sounding sincere given what they do.