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[UnrepentantLiberal]

Sexy Sells: Hunk Heats Up New Kraft Ad

ABC News' Linsey Davis reports:

Kraft, the Midwest-based company known for being conservative in its advertising, is going sexy.

Their new ad campaign, featuring a shirtless hunk, Anderson Davis, who keeps adding Kraft Zesty Italian salad dressing to a flaming hot skillet, is the sexiest they've ever gone as they experiment with a new way to sell salad dressing to women.

"I think these sexy ads are definitely all about the shock value," said AdWeek's Emma Bazilian. "You get people talking about the commercial, which in turn gets them talking about your brand."

And people are definitely talking about Davis.

"It's really nice to have people come up to you and say, 'Dude, you're super zesty,' or whatever they're going to say to you," Davis told ABC News.

More: http://abcnews.go.com/blogs/entertainment/2013/04/sexy-sells-hunk-heats-up-new-kraft-ad/