...the moment I saw it and everyone was all "it's just a big phone..." Well, it was. Which meant everyone who had an iPhone knew how to use it. Genius. And it wasn't just the ease of that hardware--it was the Apps system. I got that right away, too. Here was a way to transform one device into many--each to satisfy the user's needs.
A medical device for a doctor, a sales device for merchants, a sketchbooks for artists, instruments for musicians.
But what is most "genius" about it, is that it can be what each person needs it to be at a given moment: I use it to show me the recipe I'm cooking with books--there's the right cookbook--listen to music with another app as I mix up the ingredients, adjust measurements with another app, then set the timer with another app. Then I rest back and read the newspaper or stream a tv show till dinner time. And then, if I really want to get silly, I set the iPad on the table with an app featuring flickering lit candles for a romantic meal. 
I like that, too. That Apple didn't create its tablet and think "tool for serious stuff!"--it allowed for silliness and fun.
I believe Apple got it in "one." They got it. I think the only other that came close prior was Amazon's Kindle, actually--limited as it was. But Apple took that Kindle to where it logically ought to go, and that's why everyone other tablet maker is now copying them. I love my iPad, and I'm not the least frustrated with it.
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