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Amerigo Vespucci

(30,885 posts) Fri Dec 16, 2011, 08:46 PM Dec 2011

VIDEO: German McDonald's commercial pulled after Burger King complains, calls it "degrading" [View all]

Video: Degrading German McDonald's Commercial, According to Burger King

Posted by Robyn Lee, December 16, 2011 at 5:00 PM

http://aht.seriouseats.com/archives/2011/12/video-degrading-german-mcdonalds-commercial-according-to-burger-king.html

This commercial from McDonald's in Germany didn't make it to the TV airwaves because Burger King found it "degrading," reports Ad Age. In the commercial a young boy keeps getting his McDonald's food stolen by older boys while sitting in a skate park, until he conceals his food by putting behind a less enticing Burger King bag.

Burger King's statement:

McDonald's has broken the rules of comparative advertising by degrading the Burger King brand in the TV commercial 'Packaging.' McDonald's and Burger King have agreed that [the spot's] distribution and broadcast ... will be stopped.

McDonald's hadn't approved this commercial made by ad agencies Tribal DDB and Heye & Partners.

9 replies

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VIDEO: German McDonald's commercial pulled after Burger King complains, calls it "degrading" [View all] Amerigo Vespucci Dec 2011 OP

Sorry, but I think the commercial is funny. William769 Dec 2011 #1

Wierd! Pharaoh Dec 2011 #2

ha ha nt seabeyond Dec 2011 #3

I'm a lot more worried about the way it endorses gangs and bullying. rocktivity Dec 2011 #4

Agreed. Although the ending showwd the kid's "ingenuity' Tanelorn Dec 2011 #6

lololol Solly Mack Dec 2011 #5

You were able to post Control-Z Dec 2011 #7

Yes! Have to make it smaller on DU3 though. I saw a thread yesterday about pictures in siglines. Solly Mack Dec 2011 #8

kinda cute, actually. whats the big deal- Pepsi and pnwest Dec 2011 #9