Old tobacco playbook gets new use by e-cigarettes

[bhikkhu]

42. Blu is Lorillard, Vuse is RJ Reynolds, Markten is Phillip Morris

Imperial Tobacco and British American Tobacco have also set up divisions to produce or buy up producers of e-cigs. Now you are more aware. Its a billion dollar industry right now, and they expect it to double in size every year for some time to come.

Its not a matter of nicotine or tobacco or anything being "evil" (whatever that is supposed to mean), but it is an addictive narcotic that causes heart disease, among other things. It bothers me that it would be marketed in a way targeting young people, in a way that implies it is perfectly safe. Through the 50's, 60's and early 70's big tobacco marketing targeted young people in the same way, as market-share depended on how many of each new generation they were able to get addicted. Once addicted, they typically had a customer for life.

Here is a good article on current advertising trends: http://www.reviewjournal.com/news/nation-and-world/old-tobacco-playbook-gets-new-use-e-cigarettes

Same crap, different decade. I realize they're not nearly as bad a smoking, but its the same players, the same narcotic, and the same technique of popularizing and marketing addiction.