General Discussion
In reply to the discussion: Old tobacco playbook gets new use by e-cigarettes [View all]beevul
(12,194 posts)While big tobacco has thrown their hat in the ring, they are a minority when it comes to who owns e-cig companies.
And they are literally years behind, with their "cigalike" products, which last a couple hours before needing charging, and tobacco flavors which most folks don't want to taste after a few weeks off the analogues.
Mine looks like this:

Second pic for size reference:

Its one of several hundred made by various numerous companies, none of which really have anything to do with big tobacco, and none but the tiniest fraction wish to have anything to do with big tobacco.
What you call "the little guys" are companies that make products that that "big tobacco" can't compete with, unless they abandon the "cigalike" which they will not do. They, like so many other companies, do not understand the people they're trying to sell to, or their needs.
Dig around here and see for yourself:
http://www.e-cigarette-forum.com/forum/
Most of us, do not wish to be around tobacco smoke. Most of us do not wish to give "big tobacco" so much as another dime, particularly after learning of how maoi inhibitors are used in tobacco, and in fact want nothing to do with them.
Its worth mentioning, that "blu", isn't a creation of Lorillard...it was bought by them rather than created. In general, big tobacco ignored e-cigs initially and for a long enough time that they might never catch up to the vaping world in its current state.