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Contrary1

(12,629 posts) Sat Sep 14, 2013, 05:23 PM Sep 2013

Wow...check out this Chipotle ad. [View all]

"With elements from "Wall-E," "Brazil" and "Fast Food Nation," this astonishingly beautiful animated short doesn't seem at all like an advertisement. And yet this video, titled "The Scarecrow," not only serves as a scathing attack on factory farming but also as a promo for the Chipotle brand. Set to a Fiona Apple cover of "Pure Imagination" from "Willy Wonka & the Chocolate Factory," a scarecrow trudges through his job at a fictional industrial giant Crow Foods but decides to launch an organic market as an alternative to processed foods. (Cue video game tie-in and Chipotle logo.) There's already talk that it's a lock for a Clio award, which is the advertising world's Oscar. And after watching this clip, it's not hard to see why."

77 replies

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Wow...check out this Chipotle ad. [View all] Contrary1 Sep 2013 OP

It's available as a free app for iPad and iPhone NV Whino Sep 2013 #1

Saw it yesterday Electric Monk Sep 2013 #2

Awesome. Nt abelenkpe Sep 2013 #3

made me cry Voice for Peace Sep 2013 #4

Amazing. Thanks for posting! thecrow Sep 2013 #5

Reminded me of 9 abelenkpe Sep 2013 #6

I really liked 9 mwrguy Sep 2013 #77

Thanks! graywarrior Sep 2013 #7

where's the video showing living chipotle ingredient animals being hacked up? nt msongs Sep 2013 #8

yes there is that. Warren Stupidity Sep 2013 #9

Hey now An_enlightened_soul Sep 2013 #19

Also.... AlbertCat Sep 2013 #21

and meat is still delicious Demonaut Sep 2013 #76

Brilliant cynical despicable lying depressing cali Sep 2013 #10

That's an effective ad, wow! DrewFlorida Sep 2013 #11

Love Chipolte Marrah_G Sep 2013 #12

I would like Chipotle a whole lot better if they didn't put cilantro in everything. SheilaT Sep 2013 #13

Opt for the salads, the cilantro is in the rice and the guac. Chan790 Sep 2013 #14

you can get the burrito or the bowl without rice also JI7 Sep 2013 #47

You can but... Chan790 Sep 2013 #48

OMG, I crave cilantro in EVERYTHING! I specifically ask for it. Maybe you haven't tried it enough. MoonRiver Sep 2013 #22

Unfortunately there seems to be a genetic trait that makes Codeine Sep 2013 #27

I've got that trait Cirque du So-What Sep 2013 #32

I didn't know that. It's a shame that you have to miss out on one of the best flavors. MoonRiver Sep 2013 #34

I have that! That explains it! joshcryer Sep 2013 #45

It's genetic. Chan790 Sep 2013 #49

Maybe my dad when he was alive. joshcryer Sep 2013 #50

Yes, that's true. Blue_In_AK Sep 2013 #60

Cilantro tastes like soap to me. SheilaT Sep 2013 #43

A certain percentage of the population tastes cilantro like soap, as I understand it. Warren DeMontague Sep 2013 #28

i really can`t handle mexican food but.... madrchsod Sep 2013 #15

Haunting scene where the cow looks at the scarecrow... wundermaus Sep 2013 #16

I'm a vegetarian and animal rights activist. MoonRiver Sep 2013 #23

Same here. What you said. K&R n/t OneGrassRoot Sep 2013 #61

My husband gasped when he saw that part. FedUpWithIt All Sep 2013 #44

Showed it to my wife then she showed me this, Phlem Sep 2013 #17

NaturalNews should not be considered a valid source for anything. Codeine Sep 2013 #29

really? Phlem Sep 2013 #30

Among other things they are on the leading edge of stupidity of the anti-vac movement Godhumor Sep 2013 #37

double thanks. Phlem Sep 2013 #42

People who believe vaccinations are medically unnecessary and cause autism and/or diseases. Chan790 Sep 2013 #51

Thank you Phlem Sep 2013 #53

Read for the FACTS, disregard the rest. proverbialwisdom Sep 2013 #69

More age of autism crap? Chan790 Sep 2013 #70

I think the anti-vaccination crowd are the homeopaths of our time. Gravitycollapse Sep 2013 #71

Insufficient nuance according to autism centers at both Harvard (above) and Stanford (below). proverbialwisdom Sep 2013 #73

Oh yeah, this, too. proverbialwisdom Sep 2013 #74

Made me cry, too. Lifelong Protester Sep 2013 #18

the factory cow's eyes, made me tear up. I tear up just thinking about it. Liberal_in_LA Sep 2013 #68

Some good ideas there, thank you for that. n/t jtuck004 Sep 2013 #20

K & R. I'll eat Chipotle as often as I can. nt Bernardo de La Paz Sep 2013 #24

And their other ad in the series... eggplant Sep 2013 #25

Great! Maybe now people will finally shut up about Scott's overpraised 1984 Apple ad. Orrex Sep 2013 #26

Live that some producers are catching on.. glowing Sep 2013 #31

Recommend your post. KoKo Sep 2013 #36

Love Chipotle. JaneyVee Sep 2013 #33

I usually try to support independent, non-corporate restauranteurs Cirque du So-What Sep 2013 #35

That is cool nadinbrzezinski Sep 2013 #38

cool Douglas Carpenter Sep 2013 #39

Pretty clear shoutout to "Bioshock", too Warren DeMontague Sep 2013 #40

Kicked and recommended. Uncle Joe Sep 2013 #41

Chipotle is so good. Blue_In_AK Sep 2013 #46

we have one in my area .. love going there for lunch. K & R littlewolf Sep 2013 #54

I'm visiting my kids/grandkids down here in Marina del Rey Blue_In_AK Sep 2013 #59

I downloaded the Chipotle Scarcrow app. It's cool, it's a game, it would be good for kids to learn NYC_SKP Sep 2013 #52

It's hard to believe McDonald's was once an investor in Chipotle... KansDem Sep 2013 #55

That was brilliant! JNelson6563 Sep 2013 #56

I love Chipotles. Enthusiast Sep 2013 #57

knr MelungeonWoman Sep 2013 #58

5,581,211 views on youtube! nt proverbialwisdom Sep 2013 #62

It had me until they didn't show how to ethically slaughter an animal. Gravitycollapse Sep 2013 #63

I was so impressed I posted this in Videos along with another one. See this also: Coyotl Sep 2013 #64

Interesting history I was not aware of. Jesus Malverde Sep 2013 #65

I Googled to find one near me and found this pic: IDemo Sep 2013 #66

"Pure Imagination"! Outstanding imagery for Cha Sep 2013 #67

Absolutely beautiful derby378 Sep 2013 #72

Awesome message. knr nt livingwagenow Sep 2013 #75