BWAHAHAHA! - J.P. Morgan's Q & A on Twitter backfires. Bigtime.

[PoliticAverse]

10. Bloomberg: JPMorgan’s #AskJPM Twitter Hashtag Backfires Against Bank

JPMorgan Chase & Co., the target of at least eight Justice Department investigations, was mocked and taunted by Twitter users after asking followers to send questions to an executive using the hashtag #AskJPM.

The online forum, which the bank canceled late yesterday, was intended in part to give college students an opportunity to communicate directly with a senior executive, said Brian Marchiony, a spokesman for the New York-based company.

“#Badidea! Back to the drawing board,” the bank posted less than six hours after its original post, which drew more than 6,000 responses from users in that span, according to social media tracking service Topsy. The #AskJPM hashtag had more than 24,000 posts on Twitter as of 10 a.m. New York time, according to Topsy.

“If you’re in the banking industry with what’s happened over the last five years, it might not be a good idea to go out and solicit comments on social media,” said Brad Adgate, a senior vice president at marketing firm Horizon Media Inc. in New York. “They are paying all these fines and billions of dollars to the federal government. I question the timing of this".

Read the rest at: http://www.bloomberg.com/news/2013-11-14/jpmorgan-twitter-hashtag-trends-against-bank.html