General Discussion
In reply to the discussion: over one third of men would never help a woman struggling with a baby buggy on stairs [View all]marshall
(6,706 posts)Same info, different focus.
http://www.axa.co.uk/newsroom/media-releases/2013/chivalry-is-not-dead/
Daily Mail says chivalry is dead, while AXA uses the same stuff and says it is not dead.
I think the key is intended audience. AXA apparently commissioned this research in order to train their male staff to offer more courtesy and by extension their female staff to more readily accept it.
Daily Mail wants to just generate interest, controversy, and sales. They have no interest in motivating people to improvement.
But I question the fundamental approach taken in conducting this research. Was the project initiated to meet the need of an executive who wanted staff to be more polite in order to increase sales? This kind of pressure to produce desired results does not usually make for viable data.