General Discussion
In reply to the discussion: Why are almost all TV comedy "idiots, buffoons and dumbasses" male? [View all]Dash87
(3,220 posts)in story telling. Normal situation:
Dad: Durrrrr uhhhhhh I don't know how to do anything, but I have this macaroni and... erm... cheese here! Duhhhhh
Kid or Bossy Mom: Dad (or dumbass I married) put the cheese in the macaroni and it'll taste great
Dad: Duhhhh oh yeah! You make mac and cheese and me go smash rocks together. Durrrrr!
You would think they would find a better mechanic to explain their products, but they all use this cliche because it's easy. It's like storytellers using amnesia to tell the plot to the audience. Sure, it's easy to do, but it's also lazy and cliche as can be.
These commercials also often use the "Men can't keep house" cliche. There's no reason to, but they do it anyway because they think that it'll appeal to women. "See! Look at that stupid man trying to do YOUR job! Dur hur hur!" Not insulting at all, no really. It's not like people will be offended by either being called too stupid to do housework as a man or told that it's only your job to do housework if you're a woman.