facebook will soon lose 80 percent of its users study says

[wercal]

37. Lets not forget, Facebook is getting sued

Link:

http://www.reuters.com/article/2013/12/18/us-facebook-ipo-lawsuit-idUSBRE9BH0VD20131218

Why are they getting sued? In short, they are accused of hiding information about problems with their business model when they went public. Most of these problems revolve around the fact that pop up ads are a lot less effective on mobile devices. I also think, as the suit progresses, Facebook will have to fess up and acknowledge that a measureable percentage of users are duplicate accounts, which will ultimately reduce their advertising rates. Quite frankly, this suit may trigger a criminal investigation...not so good for Facebook.

Anecdotally, the young people in my life are using it less (and Twitter and Instagram more). Now Instagram is owned by Facebook....but I don't think Facebook will continue to have enough cash to buy up pseudo competitors forever. Instagram will eventually be replaced by something else (Snapchat?), and that's the way I see these sites going - a rapid rise, followed by a Myspace cliff. I just can't imagine Facebook being 'cool' in ten years, since it will be what 'mom and dad' use. Something else will have taken its place - and probably a lot sooner than ten years from now.