Why the Coke ad matters. [View all]

[RandySF]

I know we folks here at DU like to pat ourselves on the backs for being more sophisticated than the rest of the country, but we often lose sight of why a simple thing like a commercial matters as a turning point, Coke has something that most other companies will never have. It's an American institution, for better or worse, with a 100% market penetration. It's as much an national symbol as the flag. And the right wing is melting down because, one by one, their 'merca' is disappearing. And, by the way, not only was it multi-lingual. It also showed a gay family.