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In reply to the discussion: Let's talk about beer [View all]cali
(114,904 posts)Two weeks ago, a beer drinker in Fresno, Calif., called Hill Farmstead Brewery in Vermont to ask where he could buy its craft beers. You have to drive to the airport, get a ticket, fly to Burlington, rent a car and drive an hour and a half to the brewery, the owner, Shaun Hill, replied with a laugh. But he wasnt joking.
Hill Farmstead, in the hamlet of Greensboro, produces just 60,000 gallons of beer annually. The beer is available for purchase only at the brewery and in roughly 20 Vermont bars. In addition, Mr. Hill sends 12 kegs to distributors in New York City and Philadelphia a few times a year.
Next year, after several buildings are expanded and new equipment is installed, Mr. Hill plans to cap production at 150,000 gallons a year forever. (For context, the Russian River Brewing Company, a craft brewery in California, made 437,100 gallons last year, and Dogfish Head Craft Brewery in Delaware produced 6.3 million gallons.)
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Demand surged last February when users of the beer-review site Ratebeer.com deemed Hill Farmstead the best brewery in the world after having anointed Mr. Hill as the best new brewer in 2010.
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http://www.nytimes.com/2014/01/19/business/craft-beer-the-very-limited-edition.html
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3:35 PM, April 25 2013
An Interview with Shaun Hill, Brewmaster at Hill Farmstead, the Best Brewery in the World
By Spike Carter
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Shaun Hill
Courtesy of Bob M. Montgomery Images/Hill Farmstead Brewery.
Shaun Hill. Click here to see photos of the brewery.
In January of this year, Hill Farmstead was dubbed Best Brewery in the World by RateBeer.comthe worlds most comprehensive beer-review-and-rating Web sitejust two years after being awarded the title New Brewer of the Year. In February, I sat down with its head brewer/founder/etc., Shaun E. Hill, in the 33-year-olds home, located impossibly close to the brewery itself. When the doors opened at noon, the line for the retail shop was already so long for beers like Edward (its flagship American pale ale named after Hills grandfather) and Fear and Trembling (its smoked Baltic porter named after Søren Kierkegaards work) that it took the friends I arrived with the hour-and-a-half length of the interview to get growlers filled. Even Shaun himself was scratching his head at the crowd . . .
Shaun Hill: Oh man, I cant even go out there. Its just too much. I wish it wasnt like that. My driveway is completely full. Someday hopefully I can build a house down in the woods. . . . And its only one oclockits just going to keep getting worse. Is the line out the door?
VF Daily: Yeah.
Fuck. . . . I dont know what to do about it all. There really is no other brewery that is in that position. We seem to be the only ones who ceaselessly have people buying like 20 growlers and 12 cases of beer. Sorry, I have a very somber tone here, right? Anyone else sitting in this position would probably be like, Man, everything is so great and were doing this and this, and Im just like, Man, success is fucking stressful . . .
Well, the first thing I wanted to say is congratulations on all the recent accolades. Youve hit this sort of consumer-driven zenith, and Im wondering what that means in terms of the future?
Creating a little more space for me to have enough distance so that I can actually decide when I feel like being social. Because currently the retail shop is also where I work. If youre in the middle of brewing and youre not having a great day, thats when all these people are really excited to talk to you and meet the brewer.
I wear everything on my sleeve. I cant paint on a face and pretend. And Ive gotten a lot of shit about that.
Were adding more buildings [to the campus], but thats also pretty stressful because Vermont in general is not really an industrial place. Its not that easy to find people who know what you need done. But thats what were doing, moving in a direction that will allow us to increase production if we wanted to. And I dont actually want to. I dont want to be a larger brewer. I just sort of want to build a playground.
At the moment, we have no debt; everything is paid for. Up until October, I only had two employees, and the October before that, I only had one, and the February before that, it was just me doing the work of five people. So Im slowly adding people to take over different facets of the brewery, which will help separate my life from my work . . . if I ever have a personal life again.
I just feel like Im managing chaos all the time. The crowds, however, hold great implications for Vermont tourism.
Why did you open Hill Farmstead?
When I was younger, I knew that I wanted to be a brewer. I started a home-brew club in college and fantasized about coming back here and putting a brewery in this woodshed and painting houses and just trying to create time for myself to read and write. Ive kept all these kind of journaling notebooks since I was 18, and its really fascinating to go back and look at them, like, Whoasome of those things actually worked out. I didnt build an outdoor bread oven, and Im not raising chickens or whatever.
Ive been really lucky through my life to have a sense of place. From day one Ive been saying that we are part of a neo-American ideal, which is the opposite of infinite, boundless growth. Why that manifest destiny? Ive had offers to design an I.P.A. for $5 a case, or for a check for 20 grand right on the spot. And Im like, This is absurd! I mean, Ill look at a recipe and help someone out, but Ive worked way too hard for too long and have too much integrity and self-pride to help someone brand a beer so they can make money by having someone else do all the work for them.
If everything is inherently meaningless and you choose what to give value to, why not choose to give value to that thing youve dedicated so much of your time and effort into producing? In todays marketplace, theres a segment of the population who in the absence of Godif God is dead, so to speakhave moved into this phase of whats been called person-centered civil religion, where people start to find meaning and value in different things in their lives. Maybe its football and the New England Patriots are God, or maybe its boutique beers. Its an age where people are spending their dollars in such a way that it also has the potential to bring meaning back into their lives.
Beer is quite a uniter. How do you reconcile with, say, fans of your beer who might be at complete philosophical odds with you?
We host events, which is often the time Ill get a chance to talk to people the most, and I think the only time that there are glaring differences is when someone is a little hostile about not being able to get our beer as often as they want to. Why dont you just move into an industrial park? Why dont you grow? You guys could sell so much beer. They come from the point of view that business has a responsibility to meet their desires as opposed to business having a responsibility to create a positive-feedback loop that meets its own desires.
What is your design process? How do you go about dedicating beers to specific ancestors and philosophers?
Not that Im a huge Grateful Dead fan, but Ive read about Robert Hunter and Jerry Garcia, and with them sometimes the lyrics come before the music; sometimes the music comes before the lyrics. And thats sort of how it is in terms of creating and brewing beers. As far as recipe development and flavor development, its all about an obsession with taste. Like: Wow, mimosas are amazingand I love citrusso we try to make a beer that would heighten those characteristics. And maybe in some of the bourbon-barrel beers, its an infatuation with marzipan and almond and coconut. And its also really important to taste other peoples beers. Although I dont know how to say this without sounding far too egotistical or something, but . . . I remember when I was studying philosophy in school, Id go to a professor and be like, I really want to talk about Nietzsches madness and signing his name as The Crucified in these letters, and the professor would be like, Youre focusing on the wrong things. In order to expand the canon, you have to understand the canon and work within it.
A lot of brewers now go straight from home brewing into making a chili-chocolate-chipotle porter or whatever, and its like . . . well, just fucking make a good porter first, and understand what a porter is instead of trying to re-invent it.
As far as naming goes, when a particular beer really is striking and you know you would like to continue to make it for the rest of your life, then its an ancestor. With the philosophical works, sometimes those names have come at the same time as the beer. Were about to launch Madness and Civilization, a Foucault series, because we have so many large, dark, strong beers in barrels that in some way end up getting fragmentized, either out of blending or by filling barrels, and therell be an extra 10 gallons left in the tank, so it goes into this other barrel that gets topped off with three different beers . . . what the heck do you do with those? Do you come up with a different name every time? January, February, March? Or name them after the planets? So its part of an ultra-rational logistical structure. Its all already pretty chaotic, so to be able to make sense of it and feel that there is some semblance of controlat least in the design and the namingthe beer profile makes sense.
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http://www.vanityfair.com/online/daily/2013/04/shaun-hill-brewmaster-hill-farmstead
http://www.hillfarmstead.com/