Verizon to pay $7.4M to settle FCC investigation into customer information being used for marketing

[freshwest]

2. The size of the fine isn't the issue. Compliance is. Now they have to do so. Which is the end goal.

They will not be doing 'business as usual' so the 'cost of doing business' line does not apply here.

The result of lawsuits is more to change practices than punish. This may also open the door for a class action lawsuit that will cost Verizon more. That's where the real punishment comes in.

I get the feeling from so many online comments, that nothing less than bankrupting companies is satisfactory. We've got the Romneys of the world doing that already.

This was just a fine, not an attempt to hurt them so badly they'd lay off any portiong of their 183,000 employees:

http://www.statista.com/statistics/257304/number-of-employees-at-verizon/

Protecting the privacy of their customers who number over 100M is the desired goal here.

http://appleinsider.com/articles/14/01/21/verizon-wireless-adds-17m-subscribers-in-q4-70-now-have-smartphones

The customers, workers and the company are all interconnected. The wrecking ball approach could hurt both those employees and those who count on wireless service. That is not the role of the FCC.