General Discussion
In reply to the discussion: Noam Chomsky: Why Americans Know So Much About Sports But So Little About World Affairs [View all]PNW_Dem
(119 posts)I am surprised that Chomsky overlooked the most important factor. I only read the excerpt so maybe he didnt. The point being that televised sports have been optimized over the years to maximize revenue. Getting sports fans deeply involved with your product is the objective and is hugely profitable for Corporate America. The few of us geeks whod prefer to follow politics and world affairs are not.
American football is the best example by far. For example, in a three hour game, the ball is typically in play for less than 20 minutes. This tempo is the result of decades of optimization to generate ad revenue. Remember when they used to call it the TV time out? On an unrelated note, its also the reason why soccer will never be as popular (i.e. covered on TV).