What does it mean to say 51% of exchange veterans don't plan to return for round two?

[stevenleser]

13. Looks like prices are set to decline, so these folks will be pleasantly surprised.

http://kff.org/health-reform/press-release/premiums-set-to-decline-slightly-for-benchmark-aca-marketplace-insurance-plans-in-2015/

?t=1409842992942

Premiums Set to Decline Slightly for Benchmark ACA Marketplace Insurance Plans in 2015
Analysis of 15 States and D.C. Also Finds Changes Vary Across States and Insurers

Results Suggest Consumers Should Shop Carefully When Open Enrollment Begins November 15

MENLO PARK, Calif. – An early look at the cost of health insurance in 16 major cities finds that average premiums for the benchmark silver plan – the one upon which federal financial help under the Affordable Care Act to consumers is based – will decrease slightly in 2015. The new study from the Kaiser Family Foundation analyzes premiums in the largest cities in 15 states and the District of Columbia where information from rate filings is available.

Premiums for the second-lowest cost silver plan for individuals will fall by an average of 0.8 percent from current levels in these cities when open enrollment begins on Nov. 15, according to the study. The analysis finds that the premium for the second-lowest-cost silver plan is decreasing in 7 of the 16 areas studied – but also that changes in average premiums will vary considerably across areas. They range from a decline of 15.6 percent in Denver, Colorado (to $211 per month), to an increase of 8.7 percent in Nashville, Tennessee (to $205 per month). In both cases premiums are for a 40-year-old nonsmoker, before taking into account any tax credit. It is important to note that rate changes may be different in different rating areas in these states.

“There is variation, but so far, premium increases in year two of the Affordable Care Act are generally modest,” said Drew Altman, Kaiser’s President and CEO. “Double digit premium increases in this market were not uncommon in the past,” Altman added.