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[JackRiddler]

40. Has nothing to do with your thread, or Women's Aid.

You posted an article from Ad Week - the magazine of the media whore industry - about an ad campaign devised by PR specialists.

"Media whores" is a common term to refer to members of the advertising and PR industries, and it accurately describes their profession: they sell their integrity to paying customers. They will always pose as though sincere, and say whatever they're being paid to say, without regard for its truth value. (It may be true, it may not. Doesn't matter.) As a professional matter they cannot care for the consequences, good or bad, but of course they'll congratulate themselves when the consequences appear to be good (as in this case).

"Media whores" here does not refer to Women's Aid.

Sorry that Women's Aid, which may be a very legitimate group (I don't know) took advice from whatever PR specialists recommended using clearly unethical means to gather data from random passers-by.

Sorry they chose this highly manipulative means to grab peoples' attention. (Really? Keep looking or the bruises get worse?!)

It is probably a fairly expensive campaign, although I don't know, at this point the technology may be mostly off-the-shelf. There's been a lot of development in the surveillance sector. This trend, as we see, has its apologists.

My point stands: Stunt promo usurps & distracts from a real issue. Good people make mistakes too.