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ND-Dem

(4,571 posts)

73. where is that link, please?

Sun Mar 8, 2015, 10:59 PM

Mar 2015

Anyone “within proximity of the billboard” will also receive a text message via Weve, a mobile marketing venture by three of the UK’s largest phone companies, “ them to donate to Women’s Aid”, writes WCRS.

http://www.bustle.com/articles/68179-this-billboard-heals-domestic-violence-victims-bruised-face-as-passers-by-take-notice

One of Byyd’s biggest customers is Weve, a joint venture created in 2012 by the UK’s biggest mobile operators — Vodafone, EE and O2 — to mine their customers’ data for use in targeted advertising.

Weve holds a vast repository of data about more than 22m smartphone users, including demographic details such as age and sex, as well as highly accurate information about their movements.

“We’re able to look at consumers who have been near specific points of interest, such as a supermarket or a sports venue, and retarget them accordingly based on that information,” says Mr Malachard. “That’s quite powerful.”

http://www.ft.com/cms/s/2/ceeb8a80-ac6b-11e4-9d32-00144feab7de.html#ixzz3TpRJG4Gz

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This message was self-deleted by its author [View all] one_voice Mar 2015 OP

Wow ismnotwasm Mar 2015 #1

it is... yuiyoshida Mar 2015 #16

ugh. "using facial recognition technology...." ND-Dem Mar 2015 #2

I'm with you. Fawke Em Mar 2015 #6

I think they're not quite naming it correctly. Erich Bloodaxe BSN Mar 2015 #7

"facial recognition technology" ND-Dem Mar 2015 #8

Which is exactly my point. Erich Bloodaxe BSN Mar 2015 #11

you'd think it would be overkill, but how would we know? how do we know the real purpose ND-Dem Mar 2015 #13

Anyone who wanted to do that could probably set up the same things without bothering with Erich Bloodaxe BSN Mar 2015 #14

or maybe the point is to let people know that their images and phone numbers are available ND-Dem Mar 2015 #22

sort of... druidity33 Mar 2015 #39

The way this is explained shows it to be distinctly different than what you are cbayer Mar 2015 #48

they're collecting 3 types of information; cell phone numbers, video, and facial recognition scans. ND-Dem Mar 2015 #52

You are incorrect. cbayer Mar 2015 #56

they're sending text messages; thus, they're collecting information. ND-Dem Mar 2015 #60

I don't know how many times I will have to tell you this, but I will say it cbayer Mar 2015 #62

if they send you an email, they're collecting information. and in this case, the information ND-Dem Mar 2015 #64

If you bought a case of cell phones there, they would all get messaged. eggplant Mar 2015 #71

i said, they're collecting multiple kinds of information. i didn't say the cameras were collecting ND-Dem Mar 2015 #74

what's your evidence? ellennelle Mar 2015 #10

Well, if that's indeed what it's doing, that's an obscenely wasteful use of computing resources. nt Erich Bloodaxe BSN Mar 2015 #12

it's what they're doing. ND-Dem Mar 2015 #23

I don't see anything to indicate that they call you specifically because they recognize your face. cbayer Mar 2015 #51

no, they call you because they vacuum up your cell phone number at that location, which they can ND-Dem Mar 2015 #55

I tend to think the issue here is not about my naivety at all. cbayer Mar 2015 #59

and is it correlated with video of you, facial recognition software, and multiple hotspots that ND-Dem Mar 2015 #63

This message was self-deleted by its author guyton Mar 2015 #28

it doesn't say anything about having to opt in. ND-Dem Mar 2015 #32

This message was self-deleted by its author guyton Mar 2015 #41

Right, and that means the numbers are harvested. JackRiddler Mar 2015 #42

weve is owned by the three biggest mobile companies in the uk, so i imagine they have a wide ND-Dem Mar 2015 #44

Wow. sheshe2 Mar 2015 #72

sorry you feel that way. i have a different opinion about the meaning of the billboard. ND-Dem Mar 2015 #75

You derail threads. sheshe2 Mar 2015 #77

no one has to answer, least of all you. some posters were as put off by the technology as i was, ND-Dem Mar 2015 #79

I'm sorry, your OP is not about violence against women. JackRiddler Mar 2015 #78

Actually Jack.... sheshe2 Mar 2015 #80

This is unfair, but no problem. JackRiddler Mar 2015 #81

Well sorry it is unfair. sheshe2 Mar 2015 #82

This is the Internet. JackRiddler Mar 2015 #83

Respectfully, the topic is about violence against women. sheshe2 Mar 2015 #85

I oppose violence against women JackRiddler Mar 2015 #87

I don't see anything about a thank you call in the linked article. cbayer Mar 2015 #50

hre's one place: ND-Dem Mar 2015 #57

you sign up to receive a txt message. one_voice Mar 2015 #58

I saw that and appreciate it. cbayer Mar 2015 #61

Yes, I've considered self deleting. one_voice Mar 2015 #65

Nah. There's just one problem here and I'm no longer going to engage him. cbayer Mar 2015 #67

where is that link, please? ND-Dem Mar 2015 #73

WikiLeaks is your friend. OnyxCollie Mar 2015 #18

Oh FFS gcomeau Mar 2015 #15

At the bottom of the billboard is a livefeed panel displaying images of the onlookers, ND-Dem Mar 2015 #19

This is exactly right. cbayer Mar 2015 #53

Technology is neutral... Oktober Mar 2015 #17

because in order for the public to care about women being battered, we need to collect ND-Dem Mar 2015 #20

This message was self-deleted by its author Oktober Mar 2015 #21

THIS is the only way it SHOULD be used! MrMickeysMom Mar 2015 #30

that made me feel a little weird about it too Liberal_in_LA Mar 2015 #36

The technology exists, and so the technology will be used Scootaloo Mar 2015 #66

That is extremely cool, and thought-provoking! I don't like the last part though, if petronius Mar 2015 #3

People do have trouble at times focusing on what's important. . . Stargleamer Mar 2015 #4

This is an AMAZING billboard. calimary Mar 2015 #25

that's amazing. brer cat Mar 2015 #5

too bad so few can see themselves being spied on ND-Dem Mar 2015 #9

Although this is an interesting bit of public commentary ... surrealAmerican Mar 2015 #24

Not really true. JackRiddler Mar 2015 #43

+1 on the intent, big minus on the implementation. Creepy. Thor_MN Mar 2015 #26

OFFS. Enough with the tinfoil. eggplant Mar 2015 #27

offs yourself. ND-Dem Mar 2015 #29

Um, no. eggplant Mar 2015 #68

Wrong, they have a record of who looked. JackRiddler Mar 2015 #33

Do you have any evidence to back up your claims that this information is being harvested? eggplant Mar 2015 #69

It is self-evident that they harvested phone numbers. JackRiddler Mar 2015 #76

Stunt promo usurps and trivializes real issue. JackRiddler Mar 2015 #31

Women's aid has been around since 1974 one_voice Mar 2015 #35

so with no budget, they came up with this expensive thing? i wonder who's paying? ND-Dem Mar 2015 #38

Has nothing to do with your thread, or Women's Aid. JackRiddler Mar 2015 #40

the billboards also display a video feed of passers by and text those who stop to look at the ND-Dem Mar 2015 #37

Freaky. cwydro Mar 2015 #34

Excellent. I love it when technology is used for good. cbayer Mar 2015 #45

yeah, right ND-Dem Mar 2015 #46

Tell me how you think this results on people being manipulated and spied on? cbayer Mar 2015 #47

I'd say you're a tad... one_voice Mar 2015 #49

+1 eggplant Mar 2015 #70

How will you feel when these techniques... JackRiddler Mar 2015 #84

They are not harassing people by name. cbayer Mar 2015 #86

I did not say "they" are. JackRiddler Mar 2015 #88

Sorry. I do not know what you are saying and am signing off. cbayer Mar 2015 #89

It would be even better if they made it so each person made her "heal" as they Jamastiene Mar 2015 #54

I'm deleting this. It has been turned into... one_voice Mar 2015 #90