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[one_voice]

90. I'm deleting this. It has been turned into...

an obnoxious bunch of tin foil kookiness. It would have been nice if those people had started their own thread and discussed the issues they were concerned with, but instead they continued to derail and shit all over my thread.

Contrary to what some would think it was about more than an ad. In the thread I included links to Women's Aid.org.

I've decided to donate $150 Women's Aid.org. Here's the original OP with added links to Women's Aid.org.

The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her

Facial recognition technology used to fight domestic violence

Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products.

To coincide with International Women's Day this Sunday, London agency WCRS teamed up with Women's Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. They use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, her bruises and cuts heal faster, communicating the benefit of not turning a blind eye to the problem.

The campaign premieres today at Canary Wharf, but it's actually already won an Interactive Award in Ocean's annual Art of Outdoor competition 2014. The video below is the case study made for those awards—with a different image, as you can see.

http://www.adweek.com/adfreak/bruised-woman-billboard-heals-faster-more-passersby-look-her-163297

edited to add another link:

http://www.bustle.com/articles/68179-this-billboard-heals-domestic-violence-victims-bruised-face-as-passers-by-take-notice

A single image can speak volumes if used to its fullest advantage. This Sunday, March 8, the world will celebrate International Women’s Day — but one group has already taken the initiative and planted that seed of change early. London marketing and advertising agency WCRS released a set of billboards intended to shine a spotlight on domestic violence this week, and according to AdWeek, which reported on the campaign, they’re more than your average public awareness poster.

The billboards, the first of which premiered today at Canary Wharf in London, are meant to draw attention to the growing trend of domestic abuse by employing facial recognition technology. The billboard itself shows the image of a woman’s face, marked by bruises, cuts, and a black eye. As passersby stop to look at the board, a small camera captures their image and prompts the billboard to change, slowly “healing” the woman’s wounds as more and more individuals look at it.

If no one looks at the billboard, the image remains the same. The campaign has already won major accolades at British ad-space company Ocean’s annual Art of Outdoor competition, which rewards organizations for their digital creativity in advertisement, in the Interactive category.

http://www.womensaid.org.uk/landing_page.asp?section=000100010019§ionTitle=About+us

http://www.womensaid.org.uk/page.asp?section=0001000100190001§ionTitle=Who+we+are

http://www.womensaid.org.uk/landing_page.asp?section=000100010015§ionTitle=Media+Centre

http://www.womensaid.org.uk/landing_page.asp?section=000100010013§ionTitle=Useful+links