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sheshe2

(97,821 posts)

10. What the !@#$%^&*(!

Sun May 3, 2015, 10:41 PM

May 2015

DENVER – Bud Light is backpedaling after upsetting people with a label saying the beer was perfect for temporarily removing the word "no" from the drinker's vocabulary, evoking concerns about alcohol-fueled rape culture.

Anheuser-Busch swiftly apologized Tuesday afternoon as images of the label spread online. The full label reads: "The perfect beer for removing 'no' from your vocabulary for the night."

The brewer said it intended the label to be a fun way of invoking the ongoing "Up for Whatever" advertising campaign in which young drinkers say yes to trying new things. Not everyone took it that way. Online, many comments said the wording uncomfortably evoked an alcohol-fueled college rape culture.

http://www.usatoday.com/story/news/nation/2015/04/28/bud-light-label/26532085/

They are backpedaling alright. What as****e thought that one up? Who are the ones that approved that message, sick F****!

Thanks Justin.

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People Are Saying Bud Light�s New Tagline Promotes Rape Culture [View all] sheshe2 May 2015 OP

They are saying it because it's true AuntPatsy May 2015 #1

I hope the person who came up with that tagline got fired dsc May 2015 #2

One of the first Twitter responses really hit the mark (oddly it was from another ad exec) okaawhatever May 2015 #11

at least he isn't clueless dsc May 2015 #13

That was a great response. cui bono May 2015 #23

Not drinking that anymore shenmue May 2015 #3

I'd say that too, except I never drink such dishwater. backscatter712 May 2015 #4

No, I don't have the money for craft beer. shenmue May 2015 #7

Hmmm... PBR is generally considered the least offensive of the domestic beers. backscatter712 May 2015 #8

I don't drink that either. I am not a hipster. shenmue May 2015 #9

What brainless wonder thought that one up? sheshe2 May 2015 #5

That is infuriating! hrmjustin May 2015 #6

What the !@#$%^&*(! sheshe2 May 2015 #10

Whoever came up with that should be fired. hrmjustin May 2015 #12

Agreed.... sheshe2 May 2015 #14

I had to censor myself as well. hrmjustin May 2015 #15

Yeah, that was really a dumb move on Budweiser's part. n/t backscatter712 May 2015 #22

I think it is pretty clear. Needs to go. jwirr May 2015 #16

Marketers... daredtowork May 2015 #17

DING! Exactly. A-Schwarzenegger May 2015 #20

John Oliver is shredding this product LunaSea May 2015 #18

This was posted here a week or so back. Disgusting that A-Busch could be so clueless. kath May 2015 #19

They knew exactly what they were doing. The "guy" that came up with that probably rhett o rick May 2015 #21

And "The perfect beer for whatever happens" is really bad too. cui bono May 2015 #24

Egods! The depth of obtuseness is staggering. mahalo she Cha May 2015 #25

It sure blew my mind Cha! sheshe2 May 2015 #26

Yuck. cwydro May 2015 #27

Hey you.... sheshe2 May 2015 #28

Hey back atcha! cwydro May 2015 #30

The perfect beer to drink after they run out of actual beer jmowreader May 2015 #29

Probably because it does... (nt) Recursion May 2015 #31