The conservative crackup: How progressives can exploit the GOP's implosion and attain an "earthquake

[Lodestar]

4. The biggest issue or weakest link I see with any current form

of political strategizing, is the market/branding formula mindset that is NOT substantive or enduring once
the candidate is 'sold' to the public. It's about manipulation and winning and profits. So the
political process itself is the embodiment of everything people want to change. It is capitalism's
dark side, it is a ruling elite's mindset...how to sell the electorate on your 'brand'.

That's one reason why people want to get beyond party politics and respond
to authenticity over branding. They know they are seen as 'consumers' by'
the establishment...consumers of information, consumers of products and
consumers of political rhetoric.

It's nearly impossible for the establishment to change because they are so
locked into this whole way of viewing and interacting with the world.