General Discussion
In reply to the discussion: LUV capitalism!!! Study shows hyper-sexualization of women by the media has increased 10 fold... [View all]BlancheSplanchnik
(20,219 posts)of people....mostly men, or at least in decision making/creative positions, though more women are entering that industry now. It is not the institution itself that continues the attitude, but the people functioning within the institution.
Attitudes inculcated early, without question, take many long years to change, and the change can only be seen as enough individual people change perspective to approach a critical mass.
Women also buy into the representation, as it is one of the few (only?) ways women achieve power in this society. "A woman's looks are her fortune" is an old cliche and carries much truth. I remember the powerful feeling I had when I was younger and fit the seductive look. Gave me a sense of control, power of being noticeable and important. I'd venture to say I'm not the only female who knows what that feels like, and who enjoyed it.
Girls need to be represented as powerful, valuable, in control and appreciated for many more qualities than merely this appeal to male desire.