Toberone shape changed to provide less chocolate In same length & package. Fans upset [View all]
Loyal fans of Toblerone reacted with horror on Tuesday after discovering that the distance between the triangular chucks in their favorite chocolate bar had expanded overnight.
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Mondelez International (MDLZ), which produces the airport shopping staple, blamed rising ingredient prices for the change. By adding space between the triangles, the company was able to keep the bar's original packaging and length, but reduce the amount of chocolate.
The result is that bars that formerly weighed 170 gram have been slashed to 150 grams. Forty grams have been carved out of bars that used to contain 400 grams. The price remains the same, but customers are getting roughly 10% less chocolate.
"Like many other companies, unfortunately we are experiencing higher costs for many ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on shelf, is affordable and retains the iconic shape we all know and love, we have had to reduce the weight of this particular bar," Mondelez said in a statement on its Facebook page.
http://money.cnn.com/2016/11/08/news/toblerone-chocolate-shape-change/index.html
Why the big gap?'
But consumers took to Toblerone's Facebook page to question why the company had decided to make the gaps between the triangles bigger, rather than reducing the length of the bars.
Lee Yarker said: "Fair enough reducing the weight of the bar, but why the big gap in between segments? Looks stupid imo [in my opinion], could have just made the bar shorter and kept the original design."
Philip Joseph wrote: "It was the wrong decision. It looks like a really underhanded thing to do.
"You buy a bar expecting a normal bar and it looks like you are getting half the chocolate."
Cathy White added: "It looks dreadful. Think you should've reduced the length and kept the chunky triangles."
http://www.bbc.com/news/uk-37904703
The new #Toblerone.
Wrong on so many levels. It now looks like a bicycle stand.#WeWantOurTobleroneBack.
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