*thud* Advertisers, Viewers Don't Show Up for Megyn Kelly's Alex Jones Interview [View all]

[underpants]

http://adage.com/article/media/advertisers-viewers/309484/

According to Nielsen fast affiliate ratings, last night's broadcast of NBC's "Sunday Night with Megyn Kelly" averaged just 3.53 million viewers and a 0.7 rating in the core news demo, which translates to around 841,000 people 25 to 54. That marks the lowest turnout for Kelly's newly-minuted newsmagazine program, which debuted on June 4.

To put the ratings for Sunday night's broadcast in context, the demographically relevant audience for the Jones interview was 30% smaller than that which turned up in the same hour for a repeat of "America's Funniest Home Videos" on ABC.

For one thing, each of the first three national commercial pods featured a different PSA from the Ad Council, which is in and of itself an unusual development for a broadcast TV show. (PSAs tend to be priced at a generous discount, so they don't usually account for much of the prime-time inventory.)


All told, NBC promos ate up four and a half minutes of Kelly's airtime last night. By comparison, the June 11 broadcast featured two and a half minutes of NBC promos, while the series opener included just a single minute of in-house promotion.