It is an incontrovertible fact that many many people judge the validity of an idea by who supports that idea whom they happen to like, rather than actually trying to understand the idea in any kind of objective way.
So we get: "If So-and-so supports it, it's got to be good, so I support it too".
Using popular "leaders" to focus and guide public acceptance of a questionable new policy idea that might actually be a detriment, is the oldest trick in the ruling elites' book.
In fact, that is the entire story of the Reagan administration's success with the American working class,
whom his administration abused terribly and without respite in a series of hurtful policies
that people loved him for regardless.
A similar thing is happening here with Obama and TPP, I'm afraid.
Obama did say he admired the Reagan Presidency (for its effectiveness, I presume).
But with TPP, he's borrowing a POLICY and PHILOSOPHY page as well as a public relations one.
TPP is right out of the neoliberal U of Chicago/Milton Friedman's playbook.
But U of Chicago is Obama's Alma Mater, so maybe it should come as no surprise, eh?