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Tue Feb 23, 2021, 06:34 AM

MyPillow CEO Mike Lindell says he's losing $65 million over election-fraud claims [View all]

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Source: Business Insider

[div class"excerpt"]MyPillow CEO Mike Lindell says he expects to lose $65 million in pillow revenue this year because of retailer boycotts over his claims that the 2020 US election was rigged.

That projection, Lindell told Insider in an interview Monday after being served with a defamation lawsuit from Dominion Voting Systems seeking $1.3 billion in damages, is evidence he isn't pushing election-fraud claims for the money.

"I lost 20 retailers, and it's cost me $65 million this year that I won't get back, OK?" Lindell told Insider. "There's your story. Print it right. Don't try and twist this."

The 121-page lawsuit alleges the pillow mogul used conspiracy theories about the election to turbocharge sales for his company, using conspiratorial phrases as discount codes and placing expensive advertisements with like-minded media outlets.




Read more: https://www.businessinsider.com/mypillow-ceo-mike-lindell-dominion-lawsuit-losing-money-2021-2

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