MSNBC will become MS NOW, lose peacock logo before Comcast spinoff [View all]
Source: Reuters
Aug 18 (Reuters) - Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast (CMCSA.O) presses ahead with the planned separation of many NBCUniversal cable networks later this year.
The left-leaning media company will rename to My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters on Monday.
Comcast plans to spin off its cable channels, including USA Network, CNBC and MSNBC, into a new company called Versant — a significant shift in its media strategy as the company repositions itself for growth in the streaming era. Comcast intends to retain the peacock logo, along with brands such as the NBC broadcast network and its film and television studios that are expected to fuel growth for its Peacock streaming service.
Read more: https://www.reuters.com/business/media-telecom/msnbc-will-become-ms-now-lose-peacock-logo-before-comcast-spinoff-2025-08-18/
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