Katie Couric to anchor Yahoo's video news coverage [View all]
Source: AP-Excite
By MICHAEL LIEDTKE
SAN FRANCISCO (AP) - Katie Couric is joining Yahoo to anchor an expansion of the Internet company's video news coverage in a move that she hopes will help persuade other broadcast TV veterans to make the transition into online programming.
Monday's announcement confirms recent published reports that Couric is hoping to attract more viewers on the Internet after spending the past 22 years working as a talk-show host and news anchor at NBC, CBS and ABC.
"I am particularly excited about hopefully attracting other people to this platform and venture," Couric said in an interview with The Associated Press. "We are in a major, transformative time in terms of media in this country."
Couric's hiring is the latest coup for Yahoo CEO Marissa Mayer as she brings in well-known journalists in an effort to create compelling content that will attract more people to the company's online services. In the past month, Yahoo has also lured away technology columnist David Pogue and political reporter Matt Bai from The New York Times.
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This Oct. 23, 2013 file photo shows TV host Katie Couric at the Somaly Mam Foundation Gala in New York. Couric is joining Yahoo to anchor a news program for the Internet company as it tries to expand its audience and sell more advertising. An announcement on Monday, Nov. 25, confirms recent published reports that Couric would diversify into online video programming after spending decades in broadcast television as a talk-show host and news anchor. The 56-year-old Couric will continue to host her daytime talk show, "Katie," on ABC even after she becomes Yahoo's "global anchor" beginning next year. (Photo by Andy Kropa/Invision/AP, File)
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