6 Not-So-Subtle Ways Fast Food Joints Make You Want To Eat At Their Restaurants, Huffington Post: [View all]

[Stuart G]

http://www.huffingtonpost.com/2014/06/16/fast-food-marketing_n_5366297.html


The Huffington Post | By Kate Bratskeir


Posted: 06/16/2014 8:27 am EDT Updated: 3 hours ago


America is still a Fast Food Nation.

According to a 2013 Gallup poll, nearly 30 percent of Americans report eating at fast food establishments on a weekly basis. We know this gut-busting grub saturated in calories, fat and sodium is, in part, contributing to our nation's obesity epidemic. We also know the "food" we ingest sometimes does not seemingly qualify as food at all (also see: this 14-year-old McDonald's hamburger).

And yet, despite the eye-widening facts, we still want those French fries. What witchcraft do big companies like Mickey D's, Wendy's, and others employ that have us dreaming of fast food when hunger hits -- and even when it doesn't? Unsurprisingly, there are many tactics these big corps practice to get us in their doors and put their burgers in our bellies.

1. Fast food companies take advantage of our desire for convenience.


2. Fast food companies use "aroma marketing" to tickle your senses and make their product virtually irresistible.

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The other four are at the link. I think this is extremely well written, researched, and informative. I like the word "witchcraft" in the third paragraph. These companies will do almost anything to get us.