I just have to repost this post from a UFO discussion in GD

[Archae]

20. The problem is too many people are making too much money from this.

Yup, there it is, in a nutshell.
Money.

In Roswell there is several "museums," who have dioramas and newspapers on the walls, and of course sell stuff to tourists.

Eric Von Daniken is a convicted Danish embezzler and perjurer, and his books have been shown to be total shit.
Yet the Hysteria Channel (I haven't watched that channel in years now,) has their wack job "Ancient Aliens" show that just regurgitate old debunked stories from the "ancient astronaut" fairy tale spreaders.

I saw one episode that brought up the "Ica Stones," decades after Nova on PBS showed how they are fake.

The flying saucer zealots are using this US Navy announcemnet as some sort of "Holy Writ," and of course...
"Buy my book! Buy my movie! Watch my TV show! Listen to my radio show!"