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Sanders hires Obama veterans to lead 2016 digital operations [View all]
Vermont Sen. Bernie Sanders is hiring veterans of President Barack Obama's highly regarded digital operation for his 2016 White House campaign.
The goal is to help Sanders reach small donors online and harness the energy of liberals who want an alternative to Hillary Rodham Clinton in the Democratic race.
Sanders' campaign said Wednesday that it was hiring the Revolution Messaging firm to run online fundraising, social media and digital advertising. The firm's leader is Scott Goodstein, who developed social networking and mobile platforms for Obama's 2008 campaign.
Among the other former Obama staffers employed there are Arun Chaudhary, who worked on the new media team during the 2008 campaign and became the first official White House videographer.
....
During the 2008 campaign, Obama's digital operations revolutionized the ways candidates could reach voters and gather personal information about them through social media and other platforms. Clinton has also hired several veterans of the Obama campaigns, including Teddy Goff, digital director for the president's 2012 re-election campaign.
ABC
The goal is to help Sanders reach small donors online and harness the energy of liberals who want an alternative to Hillary Rodham Clinton in the Democratic race.
Sanders' campaign said Wednesday that it was hiring the Revolution Messaging firm to run online fundraising, social media and digital advertising. The firm's leader is Scott Goodstein, who developed social networking and mobile platforms for Obama's 2008 campaign.
Among the other former Obama staffers employed there are Arun Chaudhary, who worked on the new media team during the 2008 campaign and became the first official White House videographer.
....
During the 2008 campaign, Obama's digital operations revolutionized the ways candidates could reach voters and gather personal information about them through social media and other platforms. Clinton has also hired several veterans of the Obama campaigns, including Teddy Goff, digital director for the president's 2012 re-election campaign.
ABC
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