He realizes we have to rescue some of the white male vote that has been trending away. It is such a massive influential voting block that we forfeit all margin for error if we continue to slide in that category, especially in the key midwestern states that don't have high number of Hispanics.
Bloomberg ads have been all over the televised programs that white males watch. I have seen if for more than a month. Today I was watching an obscure college basketball game between Miami and Pittsburgh on the ACC Network. Mike Bloomberg bombarded that game with effective commercials. And they were not the same one every time. Great variance.
I appreciate this type of thing because for so long it stands out to me that we try to win on issues and have no clue that so many people don't vote based on issues. The swing voters have to view you as effective and strong, regardless if they know anything about your policies.
I mentioned here two months ago that when I rode a shuttle bus in Naples during an LPGA golf tournament I was amazed that the old white people on that shuttle bus were in loud agreement that the only two Democrats they would consider above Trump were Biden and Bloomberg. That really opened my eyes. The other Democrats were dismissed as, "too far out there," meaning overly liberal.
I do worry about his height, per the other thread. That is absolutely the one concern. If he walks out there to shake Trump's hand during a debate there is going to be a shocking visual regarding the stature difference between the two men. That type of thing influences votes, whether we prefer to believe it or not.