Democratic Primaries

brooklynite

(94,571 posts) Thu Apr 25, 2019, 03:18 PM Apr 2019

Joe Biden's High Crimes Against Logo Design [View all]

The Bulwark

Joe Biden is finally running for president and along with his carefully understated launch video he rolled out a website and not one but two logos.

There’s nothing especially objectionable with the rectangular “Biden” logo. The color scheme is decidedly old-school red, white, and blue, with the only modern aspect being the super-sans serif font. The red-striped flag element in place of the “E” is derivative and unhelpful, but maybe not too much of a net negative. (I would have preferred a comp with “Biden” all in straight text.)

The best thing this design has going for it is “President.” Everyone else in the Democratic field is running for America or the People or the BioDome. But Biden’s entire campaign is really about his status as front-runner—as the guy who will beat Trump. The choice to put “President” there emphasizes this idea. It gets you halfway home. It makes you realize that maybe, if you squint, you could see some of the other candidates as president of these United States, but that Biden is a natural fit. He’s ready for the job.

Which brings us to the circular “Joe” logo.

It is very not good.

If I were to vote in a presidential
primary today, I would vote for: Joe Biden

68 replies

= new reply since forum marked as read

Highlight:

Joe Biden's High Crimes Against Logo Design [View all] brooklynite Apr 2019 OP

I like it. It would look good on a button. Shell_Seas Apr 2019 #1

I like it. Demsrule86 Apr 2019 #4

Apparently there's a set... brooklynite Apr 2019 #6

White Joe button's attractive. Agree with the nitpickers Hortensis Apr 2019 #61

It does: LongtimeAZDem Apr 2019 #14

I love both of 'em. I really do. They look like the flag, in part. Honeycombe8 Apr 2019 #15

A flag? That was not my first thought. InAbLuEsTaTe Apr 2019 #54

Red, White, and BLUE Cha Apr 2019 #65

Joe, get a new logo designer leftofcool Apr 2019 #2

I already ordered the coffee mug, so, I'm just gonna go ahead and disagree LongtimeAZDem Apr 2019 #3

I can see the circular logo Ohiogal Apr 2019 #5

Ooof... Nope. targetpractice Apr 2019 #7

I would have put the J in the 2020 bit like......JO20 sunonmars Apr 2019 #8

Simple. Concise. Easy to identify. I like them. Siwsan Apr 2019 #9

His name is already a brand. WeekiWater Apr 2019 #10

Post removed Post removed Apr 2019 #11

... Honeycombe8 Apr 2019 #16

Actually our taxes went up, if it makes you feel better... brooklynite Apr 2019 #23

Interesting, isn't it? cwydro Apr 2019 #26

I love them! Reminds me of the flag. I really like them. Honeycombe8 Apr 2019 #12

I like them too. cwydro Apr 2019 #22

One random guy's opinion? MineralMan Apr 2019 #13

*One random Republican guy's opinion. .99center Apr 2019 #18

Yes, I see. I did not know that about "The Bulwark." MineralMan Apr 2019 #21

Does New York Magazine work better for you? brooklynite Apr 2019 #40

And that's based on random Tweets from random people. MineralMan Apr 2019 #44

If logos have no real effect on votes, why do campaigns spend time and money on them? brooklynite Apr 2019 #45

Because some sort of logo is essential. MineralMan Apr 2019 #49

I think the argument, like in medicine is: "do no harm". brooklynite Apr 2019 #62

I had no trouble seeing the "E." MineralMan Apr 2019 #68

Never heard of it, but it must be regular reading cwydro Apr 2019 #28

"It must be regular reading" because..... brooklynite Apr 2019 #30

Because you posted it? cwydro Apr 2019 #33

Twitter... brooklynite Apr 2019 #37

I like them. Think they're at least as good as the other Democratic candidates' logos. highplainsdem Apr 2019 #17

I like them both. CaliforniaPeggy Apr 2019 #19

Sorry, I like them both peggysue2 Apr 2019 #20

Confusing that sentence is. MineralMan Apr 2019 #24

LOL!! peggysue2 Apr 2019 #27

... cwydro Apr 2019 #34

I like the rectangular one. n/t demmiblue Apr 2019 #25

I do not know if this is negative Doreen Apr 2019 #29

I like them.. it says who they are right Cha Apr 2019 #66

I think they look great. madaboutharry Apr 2019 #31

Where can I order things with that awful design? nolabear Apr 2019 #32

I like it as well BannonsLiver Apr 2019 #47

Hmm...I think your source might have a bias against Biden. MineralMan Apr 2019 #35

Is this What it's Come down to, a critique of logos? George II Apr 2019 #36

At least it's not pointing to the right. LanternWaste Apr 2019 #39

When people complained about Clinton's pointing right... George II Apr 2019 #42

The circular one is a mess. progressoid Apr 2019 #38

Hickenloopers logo is probably the worst of the cycle so far: liberalnarb Apr 2019 #41

It drives me crazy that 2020 is not centered under the name. Demit Apr 2019 #43

When was the last time BlueFlorida Apr 2019 #46

I like the Biden one not the Joe one. David__77 Apr 2019 #48

What are your credentials in graphic design? As a long-time magazine and newspaper... brush Apr 2019 #50

lol fail ! stonecutter357 Apr 2019 #51

I'm a graphic artist Sugarcoated Apr 2019 #52

Meaningless attacks like this - OhZone Apr 2019 #53

Tan Suit! Cha Apr 2019 #67

Wonder if Hickenlooper will use his "HICK" for governor logo. zackymilly Apr 2019 #55

Logos of some others for comparison. Colors are definitely Hortensis Apr 2019 #56

That slogan for Swalwell... jcgoldie Apr 2019 #58

Lol. Just tried it out and went tripping along... Hortensis Apr 2019 #60

Thanks, Hortensis.. I actually do like Biden's Best. Cha Apr 2019 #64

I think the big O supposed to remind us a bit of Obama... jcgoldie Apr 2019 #57

That's the first impression I got Rstrstx Apr 2019 #63

I actually like the implied "American flag" imbedded in the logo. The three red stripes are calimary Apr 2019 #59